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Build a Startup Without Going Broke - with CEO of Territories.ai

BEN·Jan 9, 2025·1 min read
Build a Startup Without Going Broke - with CEO of Territories.ai

Adam Kling from Territories.ai on taking an 80% pay cut and using AI for startup revenue planning.

What happens when an experienced sales leader turns his frustration with revenue planning into a SaaS startup?

Adam Kling, CEO of Territories.ai, shares how he went from a secure insurance career to launching a company that's solving one of the toughest challenges in startups. Learn how he took an 80% pay cut, embraced risk, and used AI to create smarter revenue plans while balancing life as an entrepreneur.

What we covered

  • Taking the Leap: Adam took an 80% pay cut to pursue his startup vision - and why he'd do it again.
  • AI-Powered Revenue Planning: How Territories.ai uses artificial intelligence to help startups create smarter, more efficient revenue plans.
  • Bootstrapping Reality: Practical advice on managing finances and expectations when building a startup from scratch.
  • From Sales to SaaS: The transferable skills that made a sales career the perfect foundation for building a tech company.

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